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AMI Accomplishments 2008-2009
Long Range Planning Committee lauds AMI Successes for 2008 - 2009

The Long Range Planning Committee (LRPC) serves as an instrument for assessing and modifying the short and long-term goals of the AMI. Through the efforts of the LRPC, AMI leaders and elected officers become active participants in shaping the way our association evolves and meets the ever-changing challenges that we all face collectively as medical illustrators. The LRPC consists of the Immediate Past President who also serves as the Chair of the Committee - Mike Belknap, the President - Mark Lefkowitz, and the President Elect - Betsy Palay. The LRPC also receives input as needed from the Chair of the BOG, Vice Chair of the BOG, a Finance Committee representative, and the Executive Director.

During the brainstorming session of the Long Range Planning session, which takes place during the Interim Board of Governors meeting, the efforts of specific committees are examined and assessed, generating ideas that are discussed and debated. These ideas are formulated into charges that the Chair of the Board of Governors communicates to specific committees that sees these charges through to fruition.

AMI accomplishments in 2008 - 2009 include:

Web Committee: 
  • New AMI website, ami.org, launched December 17, 2008.  Bob Morreale provided leadership and vision and created the Online Member Community (OMC). Web design by Stone IG, hosting by Media Temple, Inc.
  • New website won “Adobe Site of the Day” award on January 15, 2009.
  • New website won Interactive Media Council’s “Best in Class” award in March of 2009.
Communication Editorial Council (CEC):
  • BOG established the CEC to recommend policy and review content of AMI internal communications, make recommendations to the BOG.   
  • Organized content and resources for website development and design.

Newsletter Committee:
  • AMI Newsletter expanded and newly designed with new co-editors: Lydia Gregg and Zina Deretsky.
  • Newsletter is now published online in the new OMC and back issues are archived in OMC library.

Professional Guidelines Committee:
  • Sent a letter and a CD-ROM to each graduate program director encouraging adoption of the Medical Illustration Business Practices chapters 1-3 into their business course curriculum along with the Picture Licensing Glossary published by PLUS.

Ad Hoc Management Task Force:
  • Assessed association management needs
  • Strategized future technology needs and explored available solutions

Public Relations:
  • Picture Licensing Universal System (PLUS) now featuring AMI in their Showcase of Coalition supporters and advisors.
  • AMI Metadata White paper created and posted to web site
  • Created Pressroom on website with 5 new Press Releases and two articles including: AMI Members recognized in 2008 NSF SciViz Challenge and William "Bill" Just, J.D. (1940 - 2008) obituary

Weekly Email News
  • Weekly newsblasts sent to members, including job announcements, updates on Annual meeting, etc.
  • New “look” using Constant Contact email newsletter service

ARCMI
  • Kathy Jung, Committee chair, presented a detailed overview of the committee’s function to the 2008 BOG.

Executive Director:  
  • BOG approved Conflict of Interest and Whistleblower Policies to insure 2009 IRS tax parameters (form 990) are met.

Long Range Planning Committee:
Successfully completed it first 5-year cycle. Topics for the next five years:
  • 2009 Internal Communication
  • 2010 Public Relations and External Communications
  • 2011 Member Services
  • 2012 Competency and Professionalism
  • 2013 Overall Strategic Planning


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