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The AMI Logo

AMI Style Guide: Using the Logo

• You may use the Logo solely on your business cards, letterhead stationery, resume, Web site, and marketing materials for individual service, to indicate that you are a member of The Association of Medical Illustrators. You may not use the Logo on any product, book, or other material.
• The Association of Medical Illustrators partner organizations (Vesalius Trust, The Board of Certification of Medical Illustrators, 3D Users Forum, The Journal of Biocommunication, Serbin Communications) may use the Logo in advertisements and other marketing communications specifically relating to services the organization provides. Because the AMI Logos represent a specific member oriented non-profit organization, organizations may not use the Logo to symbolize their organization or its employees. Use of the AMI Logo on generic business cards or letterhead stationery or on Web pages that do not pertain to AMI services is not allowed.
• You may not display the Logo in any manner that suggests you are an employee of the AMI or in a manner that suggests that "The Association of Medical Illustrators" is a part of your company name. Your use of the Logo must clearly indicate that you are independent from the Association.
• Your name, trade name, or company name must appear on any materials where the Logo is used. The Logo cannot appear larger or more prominent than your name, product or service name, trademark or service mark, logo, or trade or company name.
• The Logo may not be used in any manner that expresses or might imply The Association of Medical Illustrators' affiliation, sponsorship, endorsement, certification, or approval, other than as set forth by The Board of Certification of Medical Illustrators.
• The Logo or The Association of Medical Illustrators name may not be included in your trade or business name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks.
• You may not combine the Logo with any other object, including, but not limited to, other logos, icons, words, objects, photos, slogans, numbers, design features, symbols, or Web site audio files.
• The Logo may not be used as a design feature on any of your materials.
• The Logo may not be imitated in any manner in your materials.
• You may use the Logo only as provided by The Association of Medical Illustrators. Except for size, which is subject to the restrictions in these guidelines, the Logo may not be altered in any manner, including proportions, colors, elements, etc., or animated, morphed, or otherwise distorted in perspective or dimensional appearance.
• The Logo may not be translated or otherwise localized into any other language. Any localized versions of the Logo must be provided by The Association of Medical Illustrators
• You may not use the Logo in any way other than as specified in these guidelines.
• If using the logo in print materials, the high resolution (300 DPI) version of the file must be used. The low resolution (72 DPI) file is for on screen use only.

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