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Storytelling

It starts with a story . . . a breakthrough scientific discovery, a novel mechanism of action, or educating a jury about a medical case. No matter how complex the scientific information, visual communication is the surest and most direct way to inform and educate an audience or a patient.

Below are short compelling stories told from the viewpoint of a physician, health care professional, scientist – collaborators and partners in the quest to utilize visual communication techniques to help explain the complexities of science and medicine.



Preparing for the Separation of Conjoined Twins at Mayo Clinic
ImageImagine an operating room: surgeons, nurses, technicians, equipment, special lighting, and trays of instruments, masks, gloves, sterility, and a patient needing treatment. Add to this picture, medical illustrations posted on the walls providing the surgical team with a common vision of what’s to come once surgery begins. Add an artist, sketchbook in hand, garbed in surgical attire, poised to document the course of surgery.
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Did you know?


  • A medical illustrator speaks in a universal language. Visual imagery is a key to effective scientific communication.
  • Medical illustrators are highly skilled, professional artists trained in science and medicine, anatomy, and physiology.
  • Medical illustrators are well trained to converse and collaborate with physicians, researchers, and other health-science professionals.
  • A professional medical illustrator can quickly grasp the essence of scientific data and transform highly technical content into a clear and concise visual story that explains and teaches.
  • With color, clever visual cues, and imagination, a medical illustrator can transport the viewer into unseen worlds-the circuitry of a brain with Alzheimer's disease, the lining of an atherosclerotic blood vessel, the site of action for an anti-diabetic drug.
  • While cameras can capture only what exists and can be seen, medical illustrators can create, edit, and emphasize a much more effective story.